Please welcome Eugenia Lo, 

SOW Asia’s new Chief Executive Officer!

– Message from Darius Yuen, Founder


SOW Asia is pleased to announce the appointment of our CEO.  We are delighted to have Eugenia Lo coming on board today! 

Eugenia Lo brings to SOW Asia, deep and broad advisory and consulting expertise, accumulated from both the professional services and non-profit sectors. The combination of such experiences will be a key asset to driving SOW Asia towards its next milestone, delivering successful businesses with scalable impact. 

In her previous senior roles as Partner at a "Big Four" accounting firm and Managing Director at a US risk-consultancy firm, Eugenia advised a multitude of different organizations, such as multi-national corporations, local corporates, financial institutions and private equity firms. 

Before joining SOW Asia, Eugenia supported different non-profit organizations and a social venture in Hong Kong.  She likes looking for "how and why a business works to buck the norm" and is a strong advocate of life-work balance.

Eugenia graduated from the London School of Economics and Political Science.  She is also an ACA (ICAEW) and an Associate Member of the HKICPA.

For SOW Asia’s supported social enterprises (Fast Forward and i2i), Eugenia will be contacting you shortly to help build your businesses.  For our donors and volunteers, she will be contacting you for help and support as soon as she’s got me out of her hair.

Thank you so much and please say hello to her on our Facebook page!  Please ask her about her motivation to move from the commercial world to working with social enterprises.   


Darius Yuen, Founder of Sow Asia