Meet Our Team

We come from different sectors, and have the expertise to help you build a great enterprise.


Management and Advisory

Demetrius Yuen - Director of Programs

As one of the founding directors of SOW Asia for a few years, Demetrius had the desktop view of young companies that wanted to do good. He is now on the front line as the Director of Programs in helping these young companies directly to grow with the hope that they will continue to make positive impacts to the society in the years to come. He does this by bringing his experience in investing fundraising, entrepreneurship, board directorship, non-profit, restructuring and mergers and acquisitions from various organisations such as start-ups, investment banks, private equities, international and listed corporations. Demetrius graduated from Boston University, the University of Southern California and the Ivey Business School at the Western University, Canada in various degrees and program.

Moon Kim - Senior Advisor

Moon founded Peony Investments, a Hong Kong-based investment and advisory firm providing strategic and financial advice to green businesses in Asia Pacific, and also works with Spring Capital on Chinese cleantech investment opportunities as their Venture Partner.

Moon has almost 20 years of experience in the energy and environmental sectors serving in roles ranging from venture capital/growth equity investment, entrepreneurship, investment banking, strategic consulting, and engineering. Prior to founding Peony Investments, Moon ran Nomura’s principal investing business in cleantech across Asia and worked at DFJ Element Ventures based in Silicon Valley. She is currently serving on the Board of Directors at a small-hydro company based in Shenzhen and has also served on the Board of Directors at a solar energy company based in Delhi. Moon earned her BS in Environmental Engineering from Harvard University and an MBA, with a major in Finance, from the Wharton School of the University of Pennsylvania.

As Senior Advisor to the SOW Asia team, Moon provides advisory support in fund raising, investment opportunity sourcing and execution, and portfolio management.

Michael Tang - Senior Advisor

Mike is the CEO of The Location Company and Director of Queclink Wireless Solutions Ltd. (Shanghai) and Artemis Telematics Ltd.  For five years, Mike served as a Board member of SOW Asia and still serves as Advisor.  He also serves as a Board member of HK Recycles.  Mike holds a degree from City University of London.


Kersten Hui - Senior Advisor

Kersten is the Vice Chairman of Infinity Group. He is responsible for a wide range of projects including: investment analysis, transaction structuring, financial modeling/forecasting, business development/sourcing, due diligence and investment monitoring. He is also responsible for the origination and execution of investments across the region and development of new investments, capitalizing on Infinity's extensive networks in the market. He is the board member of Power Paper.

Kersten is an investment professional with over 22 years of experience in the corporate M&A, private equity investment, property investment and corporate development arena and ranging from Internet start-ups to infrastructure projects, FMCG and Business activities covering primarily China and Hong Kong. Prior to joining Infinity, Kersten was a Partner at Stone Drum Capital, a company focused on the private equity secondary markets in Asia. He also serves as the Co-Chairman of Youth Innovation and Development Alliance (YIDA).

Kersten has a Master of Business Administration (MBA) from Washington State University and a BSc in Business Administration from Lewis Clark State College.


LEE Rance Pui Leung - Senior Advisor

Professor Lee is the Emeritus Professor of Sociology of the Chinese University of Hong Kong. He was a sociology graduate of Chung Chi College. Upon graduation he undertook research at Harvard University on social factors in mental illness. In 1968 he obtained his PhD from the University of Pittsburgh, after which he returned to his alma mater to take up a teaching position at the age of 25, being the youngest lecturer with a doctorate in his department at the time. In 1984, he was elevated to the Chair Professor of Sociology. He has taught at CUHK for more than 40 years. In 2010 he was presented for the award of an Honorary Fellowship of the university.

Professor Lee specializes in sample surveys and quantitative analysis. He has published eight specialist volumes and over a hundred papers on a diverse variety of subjects. Professor Lee puts the fruit of his study and research to good use in society. He was involved in a large number of medical, health and social service projects. In 1992 Professor Lee was appointed a Non-official Justice of the Peace by the Governor, and in 1997 he received the Officer of the Most Excellent Order of the British Empire from the Queen of the United Kingdom. 

Professor Lee has also shouldered many administrative appointments at CUHK. He was Head of Chung Chi College for a decade. Since 2014, he has been the founding Master of Wu Yee Sun College.



Kate Li - Program Associate

Kate has been working in the NGO sector over 5 years, previously served in an international NGO to organise and implement projects served by young volunteers to benefit the vulnerable in Asia and Africa, as well as nurturing young social leaders in Hong Kong. Prior to youth development field, Kate was working in home-care service to help the elderly. Her hobbies include scuba diving, hiking and helping out at dog shelters.

Emily Leung - Program Administrator

Emily serves as the Program Administrator at SOW Asia.  She has served SOW Asia in various capacities for over 10 years providing bookkeeping and general administrative support.



Mandy Lee - Communications Manager

Mandy is responsible for managing SOW Asia's social media channels and executing Accelerator Program marketing. Previously, she has worked in one of the leading magazine companies, responsible for writing feature articles and managing social media platforms. Also, she has worked as local news and financial news reporter in Metro Broadcast. She is passionate about travelling, meeting new friends and understanding different culture. She once organised a one-month summer camp for youngsters in Norway. Mandy graduated from journalism school of Hong Kong Baptist University and was an exchange student of Waseda University.

Volunteers and Ambassadors